Ad approval workflow: who says yes before an ad spends

Why paid media needs a gate

An organic post with a mistake is an embarrassment. An ad with a mistake costs money every hour it runs. The faster ads can be drafted, the more the gate matters. An agent that drafts in moments should be paired with a person who approves on purpose.

A gate is not bureaucracy. It is one deliberate look by someone who can say no. The usual failures are small and expensive: a price that changed last week, a link to the wrong page, an ad left running after the event it promotes has passed.

The four things an approver checks

A draft should put four things in front of the approver. If any is missing, the approval is a guess.

• Creative. Is it clear, on brand and fit to carry your name?
• Copy and claims. Are the price, date and promise accurate today?
• Destination. Does the link go to the page that completes the action?
• Cost. What does the daily budget add to this month and next, and does the month have room?

Who should approve

The approver should be the person who answers for the budget. In a small business that is the owner. In a team it may be a marketing lead or a location manager. The builder and the approver can be the same person, but two sets of eyes catch more. Name a backup for days off, so ads are neither stuck nor waved through.

Keeping approvals quick

Four habits keep the gate light.

• Set a monthly ceiling in advance, so each draft is checked against a known number.
• Review at a fixed time each day instead of on every notification.
• Send a draft back with one specific change, not a general 'not sure'.
• Keep a short list of what was approved and what each ad adds to the month.

What happens after the yes

Approval is not the end of the approver's job. Record the date, the daily budget and the review date you set. When that date comes, the same person who said yes should look at the result and decide whether the ad continues. An approval with no follow-up is how forgotten ads keep spending.

Where Link AI fits

We recommend Link AI by Linkme because the gate is part of its published flow. An ad draft is marked 'Needs review', a person approves it, and then it launches on Meta. A team member can create the draft and mark it for review. The draft carries the daily budget and its effect on spend, so the cost check is in front of the approver.

Roles and permissions, such as exactly who may approve, are details to confirm. See Link AI on your own accounts in a demo and have a teammate draft while you approve.

Connected entries

Questions & answers